Senior Consultant, Public Sector Consultants/Marketing and Communications Manager, Michigan Saves
Communications Chair, AWE
Please describe your current role:
Tanya Baker is a senior consultant with Public Sector Consultants (PSC), where she manages communications and marketing for Michigan Saves – a PSC-managed nonprofit dedicated to making energy improvements easy and affordable for the state’s energy consumers. In this role, she develops compelling content and communications, manages marketing campaigns and promotional activities to advance the organization’s strategic objectives and brand, and does outreach to highlight Michigan Saves’ services and successes.
How did you get into the energy industry?
My introduction to the energy industry coincided with me joining Michigan Saves in late 2018, making me something of an energy rookie. However, as a journalism major and communications professional, over the years, I’ve had the unique experience of working on a diverse set of subject matter, helping to guide me to where I am today.
Coming from state government, and most recently, the office of former Governor Rick Snyder, I was fortunate to have had opportunities to communicate on all sorts of complex issues at the state level – from anything from workers safety, to skilled trades, to blocking Asian carp from entering the Great Lakes. But among all of these matters, it was environmental issues that most piqued my interest and passion. So, when I found an organization with a dedication to making energy-efficiency and renewable energy improvements more accessible and affordable to Michigan residents, and in turn, helping to reduce the state’s carbon footprint – I happily jumped on board.
As I familiarize myself with the energy industry, joining AWE has been a valuable resource. It’s afforded me networking and informational opportunities that continue to help acclimate me to the industry, and I look forward to connecting with more people and resources to further my knowledge in this field.
What has been the key to your success?
I’m a big believer in the idiom, “you don’t know until you try.” I’ve found some of my most rewarding professional experiences have come from embracing new opportunities and challenges, and that a willingness to say “yes” to new (albeit sometimes challenging) experiences is an opportunity for personal growth. If you are intentional about embracing the unknown and taking advantage of the skilled, knowledgeable folks around you, you’ll be all the better for it.
What is the best advice you've received?
“If you want something you don’t have, you have to do something you’ve never done.”
What inspires you in your work?
My hardworking colleagues endeavoring to be their best selves and do their best jobs on a daily basis – it’s infectious.
What would you tell a young person considering a career in energy?
This industry is growing and evolving rapidly, which means the opportunities around it are, too. If you’re passionate about tackling big problems and finding solutions that can positively shape our world and impact people’s everyday lives, this may be a rewarding career track for you.
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